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Dutch pavilion great success at World Expo Milan 2015

Dutch pavilion at World Expo Milan

08 May 2015

The Dutch pavilion at the World Expo in Milan is a great success. The pavilion is the effort of several parties and a good example of a bottom up approach: Initially the Netherlands would not have been present at the Expo. However, based on strategic advice of StigΔ the Municipality of Rotterdam decided to be present on the World Expo together with their local partners.

The Dutch pavilion at the World Expo Milan 2015 has been a great success.

The pavilion is the effort of several parties and a good example of a bottom up approach. Initially, the Netherlands would not have been present at the Expo. However, based on strategic advice of StigΔ, the municipality of Rotterdam decided to visit the World Expo Milan together with their local partners.

StigΔ created the food strategy for Rotterdam in 2013 and got private parties involved. The World Expo’s theme of 2015 is food. Considering the theme, StigΔ advised Rotterdam to take part. Meanwhile, this Rotterdam initiative has become a national initiative. StigΔ is happy to have contributed to the successful presence of the Netherlands at the Expo in Milan and congratulates the organization with their success.